Official Rules

Sara Lee® Premium Meats Game Day Sweepstakes

Official Rules

Sara Lee® Premium Meats Game Day Sweepstakes.



Eligibility: Sara Lee® Premium Meats Game Day Sweepstakes (“Sweepstakes”) is open only to legal residents of Chicago, IL who live in the following zip codes: 60601, 60602, 60603, 60604,

60605, 60606, 60607, 60608,

60609, 60610, 60611,






60617, 60618, 60619, 60620,

60621, 60622 60623,






60630, 60631, 60632, 60633,

60634, 60636, 60637,






60643, 60644, 60645, 60646,

60647, 60648, 60649,






60656, 60657, 60659, 60660,

60661, 60664, 60666,






60675, 60677, 60678, 60680,

60681, 60682, 60684,






60690, 60691, 60693, 60694, 60695, 60696, 60697, 60699, 60701. Must be 18 years or older at

the time of entry. Employees, officers, and directors (including immediate family members and members of the same household) of the Sponsor, Administrator, affiliated companies, subsidiaries, retailers, distributors and advertising and promotion agencies and its affiliates and each of their respective employees, shareholders, officers, directors, agents, members, successors and assigns, and any other entities directly associated with this sweepstakes (collectively, “Sweepstakes Entities”) are not eligible to participate or win a prize. All federal, state and local laws and regulations apply.

Sweepstakes Period: The Sweepstakes begins on November 1, 2017 at 12:01 am and ends on November 26, 2017 at 11:59 pm (“Sweepstakes Period”). Administrator’s computer is the official timekeeping device for the Sweepstakes.

How to Enter: During the Sweepstakes Period, there are two ways to enter:

Via Text Messaging & Entry Form – During the Sweepstakes Period, eligible Entrants can obtain a Sweepstakes entry by, using a text-messaging capable device, texting the keyword “SaraLeeDeli”, to the short code 65047. Upon receipt of the text message, the Entrant will receive a response message providing a link to the mobile Sweepstakes entry form.

Entry form must then be completed and submitted to be an eligible entry. Entrant will receive a text message confirming entry into the Sweepstakes. Standard text messaging rates, terms, and conditions apply and may not be available from all service providers or for all handsets. Other charges may also apply. Entrants should check with their service provider for details. Proof of sending or submission of a text message will not be deemed to be proof of delivery or receipt by the Sponsor.

Online Entry Form – During the Sweepstakes Period, eligible Entrants can obtain a Sweepstakes entry by visiting the Sponsor’s website at At the Website, Entrants will be instructed to complete the Sweepstakes entry form and submit the entry form to be an eligible entry. Entrant may or may not be required to confirm entry via text message by replying to a text message with word “YES”. Each completed and confirmed entry form will generate one (1) Sweepstakes entry.

By sending a text message from your mobile phone, you will be providing prior written consent to receive up to seven (7) messages about the Sweepstakes to that mobile phone by or on behalf of Sponsor. Text messages sent by auto-dialer. Your mobile phone must be capable of sending and receiving text messages to participate via this method. Text STOP to “47056” to quit or text HELP to “47056” for help. Message and data rates may apply. See your wireless carrier for text message rates and capabilities. The text messaging method of entry is designed to work with most of the major wireless service providers in the United States, but Sponsor makes no guarantee that any particular wireless service provider will participate, and the mobile phone that is used must be capable of sending and receiving text messages. Entrants should check their phone’s features to see if they have that capability. Wireless service providers may charge entrants for each text message, including any error message that is sent and received in connection with the Sweepstakes, based on the applicable wireless service pricing plan. Proof of text messaging the Short Code is not considered proof of delivery to or receipt by Sponsor of such entry. Entering by sending a text message will not improve your chance of winning.

Limit 1 entry per person, regardless of method of entry. Proof of submission of an entry is not considered proof of delivery to or receipt by Sponsor.

Drawing and Notification: Four (4) random winner(s) drawing(s) will take place on 11/5, 11/12, 11/19 and 11/26 from all eligible entries received during the Sweepstakes Period in accordance with these Official Rules through the entry methods offered. Winner(s) will be notified on or around 11/29/2017. Sponsor will randomly draw the Winner(s) at each of the drawing(s) dated listed above. Each entrant can only win one prize. Decisions of the Sponsor are final and binding in all matters relating to the Sweepstakes. Winners will be notified by text message, mobile phone, landline phone, or email and will be required to respond to the notification within forty-eight (48) hours indicating whether he/she can accept the prize. If no response is received within the time allotted, an alternate winner will be selected. Any alternates selected will also be required to respond to the notification within forty-eight (48) hours. Sponsor is not responsible for suspended or discontinued internet, land line, or wireless service which may result in potential winner not receiving initial prize notification.

Prize(s): Two (2) tickets to a 12/3/2017 major football game in Chicago, IL. The approximate retail value (ARV) of each prize(s) is $400. The total ARV of all prizes is $1,600.

Prize Conditions: No substitution or transfer of prize or election of cash in lieu of prize will be permitted. The Sponsor reserves the right at its sole discretion to substitute any part of the prize package with another prize of equal or greater value in the event that the prize (or any component thereof) is not available. The winner(s) is solely responsible for all applicable federal, state and local taxes and/or any other fees/costs associated with the prize or receipt of the prize. Winner(s) may be required to complete and sign and Affidavit of Eligibility and Liability/Publicity Release form provided to them to be returned within 24 hours of written notification, or prize may be forfeited and an alternate winner selected. Winner(s) may also be required to disclose his/her social security number for the purpose of issuance of a 1099 Form for tax purposes. All entries not selected during one

random drawing will carry forward to the next random drawing during the Sweepstakes Period. Sponsor reserves the right, in its sole discretion, to award less than the stated number of prizes.

Release: By entering the Sweepstakes, entrants do hereby release, indemnify and hold harmless Sponsor, Administrator and their respective subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies and prize suppliers and each of their respective parent companies and each such company’s officers, directors, employees and agents (collectively, the “Released Parties”) from and against any claim or cause of action, including, but not limited to, personal injury, death or damage to or loss of property arising from or in connection with participation in the Sweepstakes, or the acceptance, possession, use or misuse of any prize. Execution of the publicity release further constitutes consent of winner for Sponsor's use of winners’ names, likenesses and/or prize and biographical information in all media worldwide without limitation for advertising or promotional purposes without further compensation, except where prohibited.

Limitations and Releases: The Released Parties are not responsible for: (a) late, incomplete, delayed, or misdirected entries; (b) causes beyond Released Parties’ reasonable control that jeopardize the administration, security, fairness, integrity or proper conduct of this Sweepstakes; (c) any entries submitted in a manner that is not expressly allowed under these Official Rules; (d) incorrect or inaccurate entry information; (e) any typographical or other error in the printing or advertising of this offer, in the administration or execution of the Sweepstakes, or in the announcement/notification of the prize winners; or (f) cheating or fraud by any entrant. All incomplete or non-conforming entries will be disqualified. All entries become the exclusive property of Sponsor and will not be acknowledged or returned except as provided herein. By participating, you consent to Sponsor’s and its agents’ use of your personal information for the administration of this Sweepstakes.

General Conditions: The Released Parties are not responsible for any incorrect or inaccurate information, whether caused by website users, or by any equipment or programming associated with or utilized in the Sweepstakes and assume no responsibility for any error, omission, interruption, deletion, defect or delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or tampering with or hacking of website. Sponsor reserves the right, at its sole discretion, to disqualify any individual it finds may be tampering with the entry process or operation of the Sweepstakes or website, may be acting in violation of the terms of the website or may be acting in a non-sportsmanlike or disruptive manner, or with intent to threaten, abuse or harass any other person. Any attempt to deliberately damage any website or undermine the legitimate operation of the Sweepstakes is unlawful and subject to legal action by Sponsor or its agents. IN NO EVENT WILL SPONSOR, ADMINISTRATOR, THEIR RESPECTIVE PARENTS, AFFILIATES, SUBSIDIARIES, ADVERTISING AND PROMOTION AGENCIES, DEALERS, DISTRIBUTORS, SUPPLIERS, PRIZE PROVIDER AND THEIR RESPECTIVE DIRECTORS, OFFICERS, EMPLOYEES, REPRESENTATIVES AND AGENTS BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND (INCLUDING WITHOUT LIMITATION, DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES) ARISING OUT OF PARTICIPATION IN THIS SWEEPSTAKES OR THE ACCEPTANCE, POSSESSION, USE, OR MISUSE OF, OR ANY HARM RESULTING FROM THE ACCEPTANCE, POSSESSION, USE OR MISUSE OF THE

PRIZES. By participating, entrants release and agree to hold harmless the Sponsor, their respective parents, affiliates, subsidiaries, advertising and promotion agencies, dealers, distributors, suppliers, Prize provider and their respective directors, officers, employees, representatives and agents from any and all liability for any injuries, death or losses or damages to persons or property AS WELL AS CLAIMS/ACTIONS BASED ON PUBLICITY RIGHTS, DEFAMATION, AND/OR INVASION OF

PRIVACY that may arise from participating in this Sweepstakes or its related activities or the acceptance, possession, use or misuse of, or any harm resulting from the acceptance, possession,

use or misuse of the Prize(s). Winner(s) acknowledges that Sponsor have neither made nor are in any manner responsible or liable for any warranty, representation or guarantee, express or implied, in fact or in law, relative to the Prize. Any person attempting to defraud or in any way tamper with the Sweepstakes mechanics and/or implementation will be prosecuted to the fullest extent of the law. By participating, entrants agree to be bound by these Official Rules and the decisions of the Sponsor, and waive any right to claim ambiguity in the Sweepstakes or these Official Rules. Sponsor reserves the right to disqualify any entrant that Sponsor determines, in its sole discretion, violates these Official Rules. This Sweepstakes is void where prohibited.

Limitations of Liability: If for any reason this Sweepstakes is not capable of running as planned due to infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, integrity or proper conduct of this Sweepstakes, the Sponsor reserves the right at its sole discretion, to disqualify any individual who tampers with the entry process, and to cancel, terminate, modify or suspend the Sweepstakes in whole or in part, at any time, without notice and award the Prize using all non-suspect eligible entries received as of, or after (if applicable) this cancellation, termination, modification or suspension date, or in any manner that is fair and equitable. Sponsor assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries. Sponsor is not responsible for any problems or technical malfunction of any wireless telephone network, wireless signal coverage or telephone lines, computer on-line systems, servers, or providers, computer equipment, software, failure of any e-mail or entry to be received by Sponsor on account of technical problems, human error or traffic congestion on the Internet or at any website, or any combination thereof, including any injury or damage to entrant’s or any other person’s computer relating to or resulting from participation in this Sweepstakes or downloading any materials in this Sweepstakes. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES OR OTHER REMEDIES FROM ANY SUCH PERSON (S) RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY

LAW. In the event of a dispute as to the identity of the Winner(s) the mobile phone and/or e-mail address, the winning entry will be declared by the authorized account holder of the mobile phone and/or e-mail address submitted at time of entry. “Authorized account holder” is defined as the natural person who is assigned to an mobile phone account and/or e-mail address by a wireless telephone carrier and/or Internet access provider, on-line service provider or other organization (e.g., business, educational, institution, etc.) that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address.

Publicity Rights: By participating in the Sweepstakes and/or accepting a Prize, each entrant grants to Sponsor and/or Sponsor’s designee a perpetual license to use his/her name, biographical information, photos and/or likeness, and statements for Sweepstakes, trade, commercial, advertising and publicity purposes, at any time or times, in all media now known or hereafter discovered, including live television, worldwide, including but not limited to on the World Wide Web and Internet, without notice, review or approval and without additional compensation except where prohibited by law.

Use of Data: All information submitted by entrants will be treated according to Sponsor’s privacy policy, available at By participating in the Sweepstakes and providing your e-mail address and/or mobile phone number entrants hereby agree to Sponsor’s collection and usage of their personal information and acknowledge that they have read and accepted Sponsor’s Privacy Policy.

Disputes: Except where prohibited, entrant agrees that: (1) any and all disputes, claims and causes of action arising out of or connected with the Sweepstakes or any prize awarded shall be resolved individually, without resort to any form of class action. (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering the [1.] Sweepstakes, but in no event attorneys’ fees; and (3) under no circumstances will the entrant be permitted to obtain awards for, and the entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of the State of Illinois without giving effect to any choice of law or conflict of law rules which would cause the application of the laws of any jurisdiction other than the State of Illinois.

Winner(s) List Request: To request the name of the Winners(s), please send a self-addressed, stamped business size envelope to Winners List Request to 10555 Newkirk St. STE 500, Dallas, TX 75220.

Official Rules: For a mailed copy of the Official Rules, send a self-addressed #10 envelope by November 26, 2017 to: Official Rules, “Sara Lee® Premium Meats Game Day Sweepstakes,” The Wilson Group, 10555 Newkirk Street, Ste. 500, Dallas, TX 75220.

Sponsor: Tyson Foods Inc., located at 400 S. Jefferson St, Chicago, IL 60607.

Administrator: The Wilson Group, located at 10555 Newkirk Street Ste. 500, Dallas, TX 75220.

All names and trademarks related to prizes awarded under this Sweepstakes are the property of the respective owners. Other than Sponsor, companies associated with the prizes provided under this Sweepstakes do not endorse, sponsor and are not otherwise affiliated with this Sweepstakes. Prizes pictured in point-of-sale, online, television and print advertising, promotional packaging, and other materials are for illustrative purposes only. All details and other restrictions of prizes not set forth in these Official Rules will be determined by Sponsor in its sole discretion and will be provided to the applicable prize winner upon award of the prize.